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5 reasons your business needs a new phone system

1. What you’re using is either obsolete or near-obsolete

You might think your phone system will last forever. Oh, it’ll probably need some tweaking over time. But it should hold out for as long as you need it…

Until it doesn’t. Suddenly, the problems become much more difficult to fix, and parts needed for the fix are harder to come by. Soon, you’ll find it much cheaper to just abandon it.

That’s because the system is on its way to becoming obsolete.

There are familiar signs that’ll tell you if your system is going down this route:

  • Your provider isn’t offering the same system to new customers anymore
  • The parts you need to fix your system aren’t available
  • New trends that could replace (or have already replaced) the system being used by your team are emerging

There are more signs that point to your system going obsolete, but these are the most common red flags blaring “Time to get a new phone.”

2. It’s not reliable

A lot of businesses choose their communication tools based on price, thinking it gives them the most value because they don’t need to spend too much. It doesn’t take long before they find out the reason why the price is cheap:  the service is cheap, too.

When your team is spending more time trying to get your phone system to work than they do actually making money, it’s a big neon sign saying you need a new communications solution. Ideally, one that will actually help you become more productive instead of getting in the way of your daily tasks.

3. It can’t do what you need anymore

Is your phone system able to provide the features and functionalities you need?

You’d think this is an easy question to answer, but it’s not. Sometimes, businesses don’t know they need a certain functionality because they don’t even know it exists. Or even if they do know about it, they don’t think they can afford it given their limited resources.

For example, if your company’s been using a traditional human receptionist through a multi-line system, would you actually recognize that your business could be better off with an auto-attendant that automatically answers and routes all your incoming calls?

To have a better idea of what you need and what you may be missing out on, you have to make an honest assessment of your phone situation by:

  • Reviewing the features and functions you need based on your business goals
  • Matching it with the available features and functionalities of different communications solution providers in the market
  • Comparing your findings to what your current provider is delivering to you

It should paint a clearer picture of what you’re missing out on. You might be surprised to find what’s available to you at your price point.

4. It has a limited capacity

For a growing business, a phone system that’s not scalable can become a liability instead of an asset. Fast.

Most of the traditional systems require complex cabling and installations just to add one more user. Can you imagine how much harder it’d be if your business needed to expand to another location? Will you have to install a new and separate system for the new office?

That’s something you should consider if you manage a small business, even if you’re not at that point yet. While your current phone service may be working for you (in a limited capacity), you should consider its ability to adjust to the needs of your business as it grows and goes through changes. A lot of the time, what works right now may not work in the (near) future.

5. It doesn’t have good customer service when you need help

When evaluating your current phone system provider, ask yourself these questions:

  • How far has your current communications solutions provider gone to provide you with the best service?
  • Did they help you with installing and implementing their service for your company?
  • Are they readily available to help you when you have questions, concerns, and complaints about the service?
  • Do they know the history of your account and have knowledge of how you use their phone service?
The importance of telephone communication in business

The evolving world of technology

In a world where mobility, apps, social and cloud are increasingly becoming the preferred way to do business, many companies are forgetting how important the traditional telephone is when communicating with customers.

The telephone offers a more personal touch, allowing businesses the opportunity to integrate real-time two-way communication with customers.

Technology has become such a vital part of our lives that we find it difficult to envisage life without our smartphones or having information at the touch of a button. We all know how important communicating with customers is to a business and how difficult it would be to operate without a reliable phone system.

Making it easier to do business

The internet is a really powerful tool and helps businesses promote brand awareness and sales messages to customers. But customers can find it difficult to work technology and not being able to deal directly with a person. This can lead to customer frustrations and a loss of the personal touch.

Offering online options for your customers to contact your business is essential nowadays for delivering great customer service, but so is providing and efficient telephone system.

With a suitable telephone system in place, your customers will be able to contact your business directly and get answers to their queries often quicker than if communications are handled through email or online platforms.

Advantages of the telephone

It is important to take time to fully understand what your business needs and goals are to help you choose the correct telecoms system to fulfil your requirements.

An efficient business telephone system streamlines good communication between organisation and customers. The telephone offers a faster interaction than email, is more personal, and easy and quick to use.

The Avaya IP Office solution can quickly and reliably connect your staff and customers using an efficient and cost-effective phone system. It expands as your business does, easily supporting more users and new capabilities.

Keeping ahead of your competitors means providing a better customer experience. Having the right tools in place can give your business that extra edge.

Contact Colorado Telephon & Cable today to discuss your business telecoms needs:
303-750-7732 or visit www.colotelephone.com

by Tom Sime, managing director of Exchange Communications
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